Course curriculum

  • 1

    Welcome! (Start here)

    • Welcome to the SCL Marketing and Admission Cohort

    • Shared Documents Folder

    • Group Discussions Happen Here!
  • 2

    Conducting Surveys

    • School Surveys Overview

    • Exit Interviews and Attrition Surveys

    • The Dangers of a Homegrown Survey

    • Five Keys for School Marketing Research

    • Exit Interviews and Attrition Surveys_ ...rship—Enriching The Student Experience

    • The Dangers of a Homegrown Survey _ Ind...rship—Enriching The Student Experience

    • Five Key Surveys for School Marketing Research _ Enrollment Catalyst
  • 3

    Tours and Events

    • Recommended Reading

    • Tours and Events: Overiew

    • Tours: WHEN

    • Tours: WHAT

    • Tours: WHO

    • Traditional and Non-Traditional Events

    • Using Webinars in School Marketing

    • Compelling Virtual Admissions Experience

    • Virtual Campus Tour

    • How to Make Your Virtual Campus Tours More Engaging · Formstack Blog

    • SchoolAdmin Admission Event Pulse Survey [Fall 2020]

    • Boost Engagement and Build Community With Virtual Events

    • Accepted Student Day

    • 12 Ways Private Schools are Running Virtual Shadow Days

    • Host a Preview Party to Boost Enrollment

    • How to Create an Amazing Webinar in 2021

    • Using Webinars In School Marketing

    • Who Should You Involve in Your Next School Open House_ _ SchoolAdmin

    • Design an Interactive Open House to Drive Enrollment

    • Make Your Next Open House Exciting and Effective

    • How to Have a Successful Campus Visit _ SchoolAdmin

    • Five Steps for Smooth Summer Admission Tours
  • 4

    Admission Applications

    • Applications Overview

    • Applications: WHAT

    • Applications:HOW

    • Applications: WHEN
  • 5

    Admission Assessments

    • Assessements: Overview

    • Assessments: WHAT

    • Assessments: WHO

    • Assessments: HOW

    • Assessments: WHEN
  • 6

    Enrollment Management

    • Enrollment Management: Overview

    • Questions and Suggested Resources: Continuous Enrollment

    • Discussion Questions for our Call
  • 7

    Onboarding and Welcoming New Families

    • Overview: Onboarding and Welcoming New Families

    • Top 10 Ideas for Onboarding New Families

    • Group Survey: New Family Onboarding

    • Assignment: Shared Documents Request

    • Resource: "Welcome...Now What?" (ISM)

    • Resource: "Improve Retention with a Focus on New Family Onboarding" (ISM)

    • Resource: "Three Elements of Your Communication Plans to Onboard New Families" (ISM)
  • 8

    Communication

    • Group Survey: Communication

    • School Communication: Overview

    • Crisis Communication

    • Conduct a Communication Audit

    • Resources and Recommended Reading: School Communication

    • Template: School Communication Audit
  • 9

    Retention

    • Retention: Overview

    • Retention Committees: How they work and how to get started

    • Retention Tracking Spreadsheet Template

    • Community + Vision Casting

    • Faculty Role in Retention

    • Resource: "Recipe for Retention" from School Admin

    • Resource: "Target Your True Recruitment/Retention Issues" from ISM
  • 10

    Marketing Focus

    • Marketing Overview

    • Websites that Work

    • Social Media

    • Paid Advertising

    • Branding & Word of Mouth Marketing

    • Rotating Your Media Budget

    • Resource: 3 Best Practices for Building a Strong Website

    • Resource: Does your website answer these 5 questions?

    • Resource: The Case for Publishing Tuition on your Website

    • Survey: School Marketing